CSR Actions for Shopping Centers A Guide to Practical Ideas

[samiaseo55]

It's a fact that consumers are becoming more demanding every day. They compare before buying, stay up to date with the latest offers, and have access to the entire product range with a single click... But beyond the basics of a purchase, society is increasingly concerned about sustainable consumption .

This translates, for example, into a commitment to fantuan data more environmentally friendly options, prioritizing local and nearby producers, and choosing brands that create jobs in the area.

This puts companies in a bind, where the only way out to meet their consumers' needs is to integrate corporate social responsibility (CSR) actions into their business development strategy . From now on, the focus of the brand is no longer exclusively on the customer, but also on all the stakeholders surrounding it, with their corresponding concerns and worries.

And although many still think otherwise, the situation is not beyond the reach of shopping centers and their communication strategies . In addition to the transition they are currently undergoing to become a space for experiencing , rather than merely a shopping center, they are also forced to respond to the socially responsible demands of their visitors.