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Use LinkedIn for BB lead generation LinkedIn is by far the most effective BB lead generation social media platform. It is a social network for professionals from various sectors, where you can find key decision-makers from companies who may be your clients. Here are some tips for your sales team to use LinkedIn for BB lead generation: Grow your organic reach by publishing valuable content for your target audience and adding links to your website to generate leads. Join niche groups to reach a specific audience, build industry connections, and establish your expertise. Engage in conversations and answer questions to showcase your expertise and generate leads for your business.

Use LinkedIn advertising to display sponsored content and InMail to people who match your ideal customer profile. Use an account-based marketing (ABM) approach to identify and reach high-value prospects on email data LinkedIn. The best part is that ads on LinkedIn look just like native content, except for a small “promoted” tag, as shown in the example below. Image via native content, they're highly effective at engaging your target audience. Simply add a compelling CTA, with a link to a landing page, and you've got the perfect mix required for BB lead generation via LinkedIn.

Leverage other social media channels Believe it or not, the tools you already use to build and promote your brand can become BB lead generation machines. Social media is perfect not only for building brand awareness, but also for converting your followers into leads. As mentioned above, LinkedIn often provides the best source of leads for BB marketers. However, don't neglect other social platforms, including the following: Facebook : Link to blog posts, post images, run giveaways, and invite people to subscribe to your newsletter. YouTube : Include relevant cards that direct viewers to your website.