Make sure all of these pages provide a great user experience and are easy to navigate. Remember, your website is the first impression potential customers will have of your business, so make sure you do your best.
Sell a course online
Are you an expert in your field and looking for new ways to market your knowledge? Why not create an online course? This can be easily set up on platforms like Podia or Thinkific and you can easily turn your expertise into a course and earn money by selling it.
With the growing popularity of online learning, offering a course can help you showcase your skills and attract potential clients. Plus, it’s a great way to establish yourself as a thought leader and build your brand. So, if you have something valuable to share with the world, why not create an online course to boost your freelance business.
Handling client objections is an important skill for freelancers. The three most common objections business owner data freelancers hear are related to price, not understanding the client's business, and not having enough resources or time.
To address price objections, focus on the value and benefits of what you offer, rather than just the cost. This can be included in your written proposal with a breakdown of what the price entails. If a customer says you don’t understand their business, ask them to explain it to you in detail. Finally, when a customer objects due to lack of resources, ask them how much time and resources they have to know how to help. By addressing these objections head-on, you can increase your chances of closing more deals. Remember, every objection is an opportunity to build a stronger relationship with your customer.
Freelancer working on computer in a bar
Follow up
After closing a deal with a client, sending a thank you email is always a nice gesture. It shows that you appreciate their business and appreciate their trust in you.
While this is not a direct marketing strategy, it can complement your marketing efforts and keep you at the forefront of your customers’ minds.
You can also implement cold email marketing to keep your services top of mind and remind them what you can do for their business. Remember, it’s easier to retain a customer than to find a new one, so follow up and stay in touch.