SearchGPT vs. Google vs. Bing: Which search is best?

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To compare search results in ChatGPT with Bing and Google, various terms were tested to determine the capabilities and limitations of SearchGPT.
The role of AI in SEO has been evolving rapidly in recent months. Google officially launched its AI insights in May, Bing then began a generative search pilot in July, which went fully live in October. OpenAI announced the SearchGPT prototype on July 25th, followed by the launch of ChatGPT Search on October 31st .

The launch of AI in Google and Bing, along with the facebook data growing popularity of multimodal search (e.g. TikTok), has had a significant impact on the market. However, the launch of ChatGPT Search seems to be something else.

ChatGPT is already driving users to websites, reaching an incredible 200 million weekly users in August 2024. All this is happening at a time when artificial intelligence is gaining momentum and user trust, although skeptics still hinder its mass adoption. In February 2024, Gartner predicted that “search volume” on traditional search engines would decline by 25% by 2026. After testing ChatGPT and discovering its capabilities, we conclude that this prediction may indeed come true.