A flower is a grass with an advertising budget (10 rules of alchemy)

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Digital marketing is practiced by people of different profiles, levels of education and professional orientation. The reason is very simple - it is a field that is still quite young, circumstances are constantly and rapidly changing, and it seems that the best results are achieved by those who are truly interested in digital marketing and are ready to work on themselves and constantly learn, even if their current position in the company does not directly require it. Digital marketing has gone through so many changes and turbulence in just the last few years that inflexible marketers simply could not stay above the surface. As a result, people from different industries have started to engage in digital marketing, and what connects them all is creativity, adaptability and flexibility.

When a psychologist “wanders” into the world of digital marketing, we might think that he is whatsapp number list working outside his field. However, the situation is a bit more complex. The connection between psychology and marketing certainly exists. If we engage in marketing using only logic, we risk missing the opportunity to make our campaigns something truly extraordinary . By thinking “outside the box” and exploring behavioral theories, we get to know potential consumers on a whole new level and kick our creative into the next gear .

We can't start this topic without mentioning Rory Sutherland , an expert in consumer behavior and internet trends. Sutherland is the author of the book "Alchemy: The Surprising Power Of Ideas That Don't Make Sense". In the book, among other things, he lists 10 rules of alchemy (in marketing) and actually emphasizes the connection between marketing and psychology. If you were intrigued by the title of this text, it is one of those 10 rules. If we accept the rules of alchemy, Sutherland claims that we will soon feel the benefits, and only because we have deviated from the exclusively logical perception of the market situation.