Industry Awards and Recognitions
Have you won any awards or been featured in respected publications? If so, mention them in your proposal to add an objective level of credibility to your proposal.
How to choose the right social proof
Some quick tips will help you get started solving the social proof dilemma. Are you confused about when to use which: testimonial, case study, or even how to choose the right one?
Relevance: Match case studies and testimonials as closely as possible to the prospect’s industry and specific business concerns.
Concise but meaningful: Include enough detail to make the social proof compelling. Avoid long narratives that interrupt the flow of your proposal. And, if you provide case studies, provide links to full case studies for those who want to dig deeper.
Reflecting Current Perspectives: Clients see themselves reflected in your success stories. Reading about others should make them want to be a part of it. The goal is to make potential clients feel like you can achieve incredible results.
Make Pricing Crystal Clear (and Strategic)
Nothing derails a promising deal faster than a confusing or poorly structured pricing section.
Clarity should be the focus. Pair it with a strategy that aligns your pricing with customer perceived value.
Consider customer needs, conduct market research, offer clear pricing options, and highlight your self employed data value proposition.
Here are some ways to get started.
Keep it simple and transparent
Include a simple and transparent cost structure that clarifies your proposition and builds trust with potential customers.
A well-structured cost structure makes pricing and billing easier to understand, making it easier for potential SaaS customers to make informed decisions.
Here's what you can do:
Easy-to-Find Breakdown: Don’t force prospects to search for pricing information. Include a clear, dedicated section directly in the proposal.
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