Repurposed TikTok videos on platforms like Instagram and Facebook amplify reach and deliver a consistent message across multiple touchpoints. Connect all of these channels to a conversation management platform like respond.io to get leads into a single inbox.
4Cost-Efficient Method
Last but not least, let's not forget the bottom line. Marketing isn't cheap, but TikTok doesn't break the bank. With nearly 80% of small businesses reporting a positive ROI from their TikTAC campaigns, it's clear that this platform is affordable for most.
Additionally, the average cost-per-click on TikTok is $0.22 , making it accessible even for businesses with tight marketing budgets.
How to Set Up TikTok for Marketing
Let’s dive into the details of how to best use TikTok for marketing. While a response. or account is not absolutely necessary, we recommend it so you can manage leads efficiently , track performance , and connect with potential customers across multiple channels .
A reply. or account connects to TikTok Business Messaging so you can easily manage leads from any channel in a single inbox, run TikTok Messaging Ads that let prospects send a message with a single click, and respond instantly with automation.
Step 1: Set up a TikTok business account
It's like getting started with a TikTok business account if you don't already have one.
Create an account
Open a personal TikTok account and follow these steps to change it to a advertising data business account.
Image showing 4 phone screens with steps to set up a TikTok account for marketing
Open the TikTok app and tap your profile at the bottom of the screen.
Tap the Menu button at the top, then select Settings & privacy .
Tap Account.
Select Switch to Business Account and follow the on-screen instructions to complete the switch.
Once done, you can proceed with business verification.
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