Are you ready to launch your email campaign?

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Get to know your customers!
It goes without saying that considering your customers’ human nature will benefit you as well. You should focus on building trust with them at every step . Knowing your customers can increase the success of your campaign and further protect your sender reputation. Finding out what they like and dislike about your marketing strategy will allow you to address their concerns before they unsubscribe.

You can do this by employing a survey email and perhaps giving your subscribers an incentive to actually take the survey by offering them a chance to win something by completing the survey. A nice bonus is that the data you get from the survey can be used for more than just adjusting your strategies to protect your sender reputation. You can use this data to segment your email list more precisely and target subscribers more effectively.

Ideally, you can use a feature-rich opt-in system like the one provided by Poptin to create a opt-in popup that collects a few customer details right from the start. Poptin allows you to design different popups for different visitors by tracking their behavior and goals using a number of different methods. A system like this allows you to capture important details when subscribers sign up so you can send emails that are relevant to them from the start of your campaign.

Every email marketer should be closely monitoring their metrics to make sure they are heading in the right direction with their email marketing campaign. One of the key metrics you should be monitoring is sender reputation. If others, such as open rates or conversion rates, drop, you will be able to take action relatively easily. If your sender student data reputation drops and you are unable to send emails, you will be stuck in a paradoxical position that you do not want to be in.

Keep the above points in mind as you monitor your campaign, cultivate a decent sender reputation score, and ensure you achieve the success you deserve with your email marketing campaign.


Guest authorMake sure you have approval from senior management before sending this email!

If you have researched follow-up emails, you will know that there is a category of these emails called “break-up emails.”

Essentially, these emails are a last-minute attempt to reach out to your prospect – “breaking up” with them if they still don’t respond. Here’s an example.