Even emails sent at night have little chance of having the chinese overseas asia database effect. Evenings and nights are usually dedicated to recreational activities and important emails remain hidden in a sea of spam messages.
The sacred weekend
Sending emails on weekends should be reserved for special exceptions, in general it is not advisable because what is valid for the night hours can and should also be valid for the weekend. The weekend is dedicated to private life and is sacred.
If you know that the recipients will be available on the weekend and you are sending, make sure that the content and tone are appropriate. It is best to be extremely respectful and not put any kind of pressure on the recipient.
If possible, avoid this additional risk and play it safe. It is best to send during normal business hours.
Email Campaigns for Abroad
When your email campaign is targeting a global audience, remember that time zones can impact delivery times. Make sure your emails arrive in recipients' inboxes at a convenient time, regardless of their geographic location.
Achieving Email Timing Perfection
Impeccable timing, as precise as a Swiss watch, is the key to a successful email marketing campaign. Choosing the right time to send email campaigns translates into higher open and response rates, rewarding your efforts.
Night shift or restful sleep?
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