Facebook Lead Generation: Features and Difficulties of the Platform
Linkedin is the virtual place where people talk about business and interact with other professionals, Google is where they look for information. Facebook, on the other hand, remains the social network where people go to have fun . This does not mean, however, that it is populated by people who do not know how to spend their time. In fact, statistics show that it is precisely those who hold positions of responsibility in companies who spend more time on the platform , up to 76% more than the average user. The problem is that if they are on Facebook, they are probably looking for a little distraction from work. An ad that is too direct, perhaps brazil telegram data aiming to take the user to an external landing page to make them evaluate the characteristics of an offer, easily risks being ignored.
Lead generation Facebook, the social tool: Lead Ads
This is why Mark Zuckerberg's social network has Lead Ads . They are Facebook's official lead generation tool : ads that appear within the feed of the selected audience and allow you to collect data from interested parties quickly and easily, directly within the platform. User friction is reduced to a minimum: there are no loading times to access an external site, you just need to fill in a few fields and then continue browsing the social network.
What sparks the interest of a B2B audience?
But what type of ad works to capture the attention of a business audience? The advice is not to propose anything too challenging right away, to avoid the user, who at that moment is looking for a bit of distraction, deciding to move on. Here are some ideas for an ad:
Newsletter subscription : in this case the user will only be asked for an email;
Registration for a webinar : the user leaves his/her data to register for a meeting that interests him/her;
Lead magnet : the user fills out the form to receive valuable content, a white paper, a guide, an infographic, which he will be free to consult at another time.
