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At first glance, the site is a web project that encompasses promotions , forums , blogs , and most importantly, it is an immersive experience that combines different multimedia elements to attract users. And when we say users, we are talking about several types: from gamers to ladies, from football fans to music enthusiasts.
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Sony Field: Competitions as the basis of the strategy
Repeating almost like a parrot: “the strategy that will attract the most users and followers is the one that gives them something for free”, CAMPO SONY offers the possibility of being on list of guyana consumer email the field with your favourite team, and enjoying the World Cup just a few metres away from the top figures. To do this, it is necessary to enter one of the categories or games that the brand proposes.
If you want to win, for example, a Playstation 4 console, Sony outlines a route in which we must share information on our Facebook wall. Once this action is done, Translated everything to our promotional interests, it could not have been more clear on target: the page shows us characteristics of each of the products that we must place on our wall in order to access slightly more complex goals: that is, free promotion by our followers.
Sony One Stadium, the mix of sport and technology
Linked to the main page, in a division more related to the most modern products, we find Sony One Stadium .
Embracing themes that link technology and passion, the company is launching the generation of 4K televisions (a definition four times higher than HD), in which, in addition to being able to watch the football match you want, or the television programme you want, you can surf the internet thanks to the system called BRAVIA.we will get a point (in this case a goal). For each of these, there will be more possibilities of getting closer to a prize.
