Luis Herrera
Mar 20, 22 | 8 min read
Importance of social media in marketing
Reading time: 7 minutes
Social media and its role in marketing dates back to its origins, where it was nothing more than a place for friends and family to share ideas and interact with each other.
However, large companies and Digital Marketing strategists did not lose track of it and were able to detect its great potential to reach a large number of people, different market niches and with an incredible effectiveness rate.
Without a doubt, Social Media Marketing is one of the techniques that we should all incorporate into our workflow, and here we come to tell you why.
Keep reading!
What are social networks?
Social media refers to web-based communication technology that people use to interact with each other, share information, thoughts, and ideas. Users share various types of content such as videos, photos, and documents.
Social media includes a number of websites and list of trinidad and tobago consumer email applications such as Twitter, Instagram, Facebook, TikTok, LinkedIn, YouTube , Reddit, among others. Users interact with this technology through devices such as computers, tablets, and smartphones.
Moreover, social media does not only refer to the use of the platform for socializing purposes, but also includes activities such as blogging, community gaming, video sharing, photo sharing, business networking, etc.
Thanks to social media, you can improve the way your target audience perceives you, as you can target them appropriately through segmentation. In this way, customer loyalty will increase.
Now, how do these platforms work at the enterprise level?
In business, social media is used to market products, promote brands, connect with customers, and foster new business.
As a communication platform, social media promotes customer feedback and makes it easier for customers to share their experiences with a company.
Organizations, in turn, have the ability to quickly respond to positive and negative feedback, address customer issues, and maintain or regain customer trust.
Social media is also used for crowdsourcing, which is the practice of using social media to collect knowledge, goods or services.
In this sense, businesses use crowdsourcing to obtain ideas from employees, customers and target audiences to improve products or develop new features for those they already produce.
Social networks and their role in marketing is very broad, where their main functionalities are:
Social media analytics
This is the practice of collecting and analyzing data from blogs and social media websites to help make sound, number-based business decisions.
The most common use of social media analytics is to conduct buyer persona research .
Social Media Marketing
This app increases a company's brand exposure and customer reach.
The goal is to create engaging content that social media users will share with their social networks. A key component of this strategy is social media optimization (SMO).
ADVERTISEMENT
Similar to search engine optimization, SMO is a technique for attracting new visitors to a website. Social media links and sharing buttons are added to content and activities are promoted through status updates, tweets and blogs.
