Letting The Content Garden Fill With Weeds For A Few Years (Around To ), Businesses Made A Concerted Effort To Streamline Their Web Properties. Marketers Often Dressed This Up With Labels Like “ Initiatives” Or “the Project.” They Tried To Prune Their Web Property “weeds” — Product Or Campaign Microsites That Were Outdated Or Just Plain Eyesores.
Spoiler Alert: It Didn’t Turn Out Well. Many Marketing Teams Couldn’t Convince costa rica phone number material Cross-functional Colleagues That Weeds. Others Worried That The Technology They Used To Create The Platform Would Be Cut Without A Sufficient Number Of Sites Using It. Others Just Never Had The Time, Budget, Or Resources To Sunset The Platform Elegantly.
So, The Pruning Projects Fell To The Very Bottom Of Priority Lists. Since The Disruption Of The Pandemic, Most Businesses Haven’t Revisited These Efforts To Clean Their Content Garden. Since Few New Web Properties Have Been Launched In The Past Couple Of Years, The Focus Has Centered On Improving The Most Important Of The Owned Media Properties — The Website.
Their Pet Projects Qualified As
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