How to send advertising via WhatsApp
In order for businesses to be able to send messages to their customers within WhatsApp, it is necessary to have the WhatsApp Business API integration . Unlike the basic version of WhatsApp Business , businesses can send bulk messages and integrate other platforms so that sending is done in an automated and scalable way.
Within WhatsApp Business API, businesses can send active communications to their customers, whether it be marketing, customer service, or verification messages.
In the case of advertising and marketing, well-designed campaigns with attractive value offers can achieve up to 98% opening rates , greater engagement and higher conversion rates than other messaging channels such as email, which rarely exceeds 30%.
Once the company has an account in WhatsApp Business API, it is now possible to send advertising messages by following these steps:
1.- Get your customers' opt-in and direct them to WhatsApp
The first thing a business needs to do to send messages via WhatsApp Business API is to obtain opt-in from customers . WhatsApp opt-in is the explicit consent given by users , where they acknowledge their interest in a product or service and authorize a business to contact them through the application.
There are several ways to get your customers' consent on cayman islands whatsapp number data 5 million , one of them is through an existing communication channel such as SMS, email, website and social media. In the case of paid options, you can place ads on Instagram, Facebook or Google that redirect directly to the application.
2.- Segment your audiences
Unlike launching promotions from your website or through social networks, one of the main advantages of sending them through WhatsApp is that you can do it in a personalized way . Depending on the characteristics of each of your audiences, you can send specific promotions.
Sending a discount on mobile phones to someone who bought one a month ago may not be the same as sending one to someone who bought one a year ago. You can better send someone who bought one a month ago an offer to buy insurance for loss or damage.
3.- Create a template
When a company sends a first message to a client, it is necessary to do so through a template. These templates indicate the text and structure of the message . They are created from the company's account in Facebook Business Manager and if they meet the requirements, they are approved in a few seconds and ready to be sent.
WhatsApp templates are intended to prevent companies from sending SPAM messages within WhatsApp, so they are an essential step in sending messages within the application.
According to Meta, templates are divided into three categories:
Marketing , those that serve to make your brand visible and attract more customers
One-time passwords , for authentication processes
Transactional to send updates or notifications to customers after a sale.
In the case of sending promotions, the category you must select when creating your template is Marketing. You can also add multimedia files such as images, videos or PDFs. In addition, CTA buttons and quick responses, to make the conversation more dynamic.
You can design different templates that adapt to each of your audiences. Otherwise, you can make a template where you add a variable to the text that personalizes each message. For example:
“Hi {customer_name}, we miss you at LINK. Because we want you to come back to us, we are giving you a 20% discount on your next purchase. Scan the code in store to redeem the offer.”
4.- Send the advertising via WhatsApp
Now, with the above, you can send advertising via WhatsApp. With WhatsApp Business API you can use a database to synchronize your clients or you can do it automatically from your CRM.
The way you send this advertising is very broad, so it will depend entirely on your creativity. It is possible to include images, voice notes, PDFs, dynamic buttons and CTAs.
You can send promotions in the form of promotional flyers or newsletters, where you can use a multimedia file such as an image or PDF to show more details about each product and offer.
To generate greater engagement within the channel, add exclusive promotions for WhatsApp. For example, send a flyer that includes exclusive promotions, add a code or QR to be scanned in stores so the customer can receive the offer.
Best practices for sending advertising via WhatsApp
When your users accept your business's opt-in, they are giving you consent to enter the messaging channel they use every day. With this in mind, we recommend being very selective in the information you send. Make sure that each message provides value to your customers and avoid being invasive.
Here are some tips to help you deliver the best customer experience on WhatsApp.
Be clear in your messages: Avoid using confusing language and make sure that the information you send provides value.
Message frequency: Schedule the dates and times you will send messages in advance so that they are not intrusive . Respect your clients' regular schedules .
Let your customers decide: Give customers the option to unsubscribe from your WhatsApp contact list at any time.
Be transparent with privacy policies : Clearly inform what information is collected and how it is used.
Remember that sending advertising via WhatsApp is only one of the techniques you can use to sell more via WhatsApp .
You can support sales by using catalogues directly on WhatsApp and using conversational commerce techniques .
If, like hundreds of companies, you want to increase the ROI of your campaigns using WhatsApp, contact us and we will help you find the best strategy.
