So what all these statistics tell us is that investing in an email marketing strategy is the best way to go. Most marketers, if they haven't already increased their spending on email marketing, are about to do so, and that means you'll need to prioritize this medium of communication if you want to keep up.
If your goal is to maximize engagement and ROI from your emails , it’s important to know that there’s a lot more to it than just venezuela phone number list writing copy, hitting send, and calling it a day. As such, I recommend that you commit this year to focusing on the facets of email marketing that drive the most successful results: integration, segmentation, and experimentation. Here’s a guide on how to do just that.
Integration
What it means: Integration in email marketing refers to making your emails one element of a comprehensive marketing strategy. In fact, it's common that we often isolate our efforts and expect them to work separately toward a larger goal. That's why integration is so important and valuable. When you align your email marketing efforts with both general and specific marketing goals, you give more purpose to each effort and, in turn, create a clearer picture of what you're trying to accomplish. At the same time, you'll be able to gain a clearer view of data and information, which, in turn, will better guide your work.
How to make it part of your strategy: Successful integration requires the right intent and the right tools. You need to consciously integrate your emails with your other marketing efforts, not just in terms of campaign messaging, but also in analytics and content. A marketing automation tool will be a huge asset to do this, and probably a necessity. Find a tool that combines all the data from all your communication channels, including emails, and then work on integrating content and messaging on your end.
