Companies use this methodology to build trust, credibility, and motivation. It's about adding value at each stage of the buyer's journey. So, they start out as strangers and end up as promoters of your brand. As we can see in the image, this methodology can be represented as a circle, a customer-based cycle , rather than a funnel or straight line. What does each of these stages consist of?
1st stage: Attract
In inbound marketing, the equation is simple: a site without visitors does not generate leads . Without leads there are no sales and, therefore, the whole point of working on this strategy is lost. For this reason, the first stage is “attracting”. Instead of spending energy looking for people who might be interested in your business/product, you spend energy on creating attention-grabbing content and thus attract people who are interested in the topic of their own free will. You have to make it easy for the target customer to find you . The result of this is having a much more engaged audience that is really interested in consuming your product or service.
The idea is not to get all users to visit your website, tokelau email address but to get those who are most likely to become leads and, ultimately, satisfied customers to do so. How do you do that? To attract the right customers, you need to offer them relevant content at the right time .
Post content to all your social media profiles using the tools they provide.
Create ads to increase brand awareness among your target audience.
Perform SEO techniques and actions.
To achieve good results with these techniques it is necessary to do so according to a strategic plan to achieve results.
Do you know who your potential customers are? They are called buyer personas , and they are one of the fundamental pieces of inbound marketing. To optimize your strategy, you must make a detailed description of your company's potential customers, combining consumer habits, sociodemographic variables, user behavior... with the aim of forming a real image of your possible buyer segments. Knowing your potential customer means knowing their tastes, hobbies, concerns, how they consume and how they interact, and what online services they use.