Usability is a qualitative indicator of the simplicity and ease of use of a website. It determines the level of ease with which the website interface allows the user to achieve the goal.
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Why is usability important?
The average user, when creating their own impression of a site, does not rely on logical arguments, but on personal feelings that arise when interacting with the site.
First of all, his decision is influenced by the design of the site and the ease of use with it. The usability of your site is an important competitive advantage because:
· Users want to get the best result with the minimum amount of effort;
· if the interface of your site is complex and confusing, the user will leave it for your competitor’s site;
· if the information on the site is difficult to read/perceive and does not meet the user's needs, he will, again, have a negative experience and will most likely leave the site.
In order to find out what mistakes were made on the site in terms of usability, usability testing is carried out. It is carried out with the aim of identifying any problems with the convenience of interaction with the site by collecting quantitative data on efficiency (time required to complete a task, frequency of errors), as well as to determine the degree of user satisfaction.
85% of UX problems can be discovered by simply running a usability test on a group of 5 users.
Factors influencing the degree of usability of a website:
• intuitive design (easy understanding by the user of the site architecture and navigation);
• ease of learning (how quickly a user who has never seen the user interface before can perform basic tasks);
• efficiency of use (how quickly an experienced user can perform tasks);
• memorability (how easily a user, after visiting a site, can remember enough nuances to use it effectively next time);
• frequency and severity of errors (how often users make errors while using the interface, how serious these errors are, and how users deal with them);
• degree of satisfaction (how satisfied the user is with the process of interaction with the interface).
12 Ways to Improve Your Website Usability:
reduce page loading time;
adhere to the principle of consistency in visual design;
create responsive and adaptive design;
remember the principle of brevity of information: only the main thing - and nothing superfluous;
post content in accordance with eye tracking principles;
stick to the optimal page size;
use the minimum possible number of different fonts;
use the most simple and convenient navigation and structure;
create headings and subheadings in the design of content;
clearly highlight the key features of the proposal;
use calls to action;
Use attractive images (but in moderation).
This is serious business: developers spend 50% of their time fixing oman phone number resource UX issues that could have been avoided. Fixing issues during the development stage of a website is 10 times more profitable than fixing errors after it, and 100 times more profitable than fixing a problem after the project has launched!
Today, it is much cheaper to create a website using a website builder – this is an indisputable fact.
However, it is not that simple: there are many designers today, each with its own features, and you need to choose the right one. After all, if the developers have not thought through the design of the templates, the structure and navigation, the type and arrangement of design elements well enough, visitors to your future site may be dissatisfied with what they will have to deal with.
The most interesting thing is that even if you choose a constructor from a giant brand on the market, this will not insure you against a possible mistake! After all, if you do not understand a complex editor, you are unlikely to get a good site, with a convenient structure and attractive design.
This problem is successfully solved by the progressive Weblium constructor . Created specifically for developing websites for small and medium businesses, it is aimed at beginners in this field: you will create your website in a simple, intuitive editor, easily, quickly and confidently building your website, block by block.
Each template is created by experienced professionals based on a deep analysis of a specific business niche. The website template contains exactly the number of pages and elements, has exactly the structure and navigation that are needed for the website to achieve success. That is, all templates are designed for the ideal level of usability and are aimed at making your visitors love your website!
