Luis Herrera
Apr 26, 22 | 7 min read
retageting options
Reading time: 6 minutes
If you have been in the world of Digital Marketing for some time, you will know very well that retargeting is a technique that seeks to impact a user again through ads based on the contacts they have had with a particular brand.
This resource is more common than people think, since when a person visits a site, be it a blog, e-commerce, landing page , among others, companies use this interest shown by the user to lead them towards a conversion objective, whether it is transforming them into a lead or selling them something.
However, what many people don't know is that there are various retargeting options that they can use to attract these potential customers; and the purpose of this content is precisely to show you all the possibilities that exist so that you can take advantage of and realize these business opportunities.
Importance of running retargeting initiatives
The available retargeting options are a great ally for those brands that have a large number of cart abandonments in their ecommerce or low conversion rates in their Content Marketing strategies .
Users often need an extra push to complete the purchase of products or services; for example, due to a lack of knowledge of the product, indecision due to some objection, or simply because they forget where they saw it in the first place.
For this, retargeting emerges as a perfect alternative to provide that reminder or additional attempt to convert, helping the user make a decision.
10 retargeting options you can use
Clearly, retargeting is an essential strategy to "catch back" those potential consumers of a business who have already made contact with the brand but have not yet made their purchase decision.
However, this is not done under a single retargeting list of timor leste consumer email method or option . Therefore, below we will give you 10 alternatives so that you can maximize your business opportunities.
1. Sequential
Without a doubt, sequential retargeting is one of the most widely used and profitable strategies out there. It is a method where users are shown ads based on how close they are to their purchase decision.
For example, if a user visits a landing page but does not leave their details, we know that we were close to converting them, so for a week we will show them ads focused on the benefits of the product or service.
We will then change the ad to stimulate the purchase decision using special offers or promotions, prompting them to buy.
2. Email retargeting
You've probably already guessed where this strategy is going and, yes, it is a retargeting option focused on sending personalized emails to users who have already had some interaction with the brand.
In these communications we will invite the potential client to take some action, for example:
Send an email to the database to a landing page with a tracking pixel to display personalized ads.
Send an email to users with an abandoned shopping cart to offer them a special discount or promotion to complete the sale.
3. Cart abandonment
Retargeting focused on cart abandonment is one of the most sought-after techniques by marketing and sales professionals, as these are customers who are just a short step away from converting.
To do this, we can give people who come to your e-commerce site, add a product to their cart, go to the payment portal, and if they decide to leave, the push they need can be given through retargeting.
For example, through Ads campaigns you can run specialized ad campaigns for those who arrive at the payment portal URL and offer them:
Free shipping.
Discounts on your next purchase.
Refund of a portion of your purchase.
4. Website Searches
Within the Google Ads platform, you can set up ad campaigns that are displayed when a user who has performed a search on your website is browsing the Internet.
There are two retargeting options: one where all users who have used the search engine on your site are included, or the second, where the searches match the characteristics of your products.
This way, you can take advantage of the opportunities that arise when users have an unmet need and your product can help solve it.
5. Dynamic
While it is a good idea to launch generic ad campaigns offering discounts or free shipping as retargeting strategies when a user abandons a cart, what would happen if we impacted these users but with ads specific to the products they left inside?
This is called dynamic retargeting and is a configurable alternative from Google Ads , where you even have the possibility of including dynamic fields to stimulate purchases. An alternative that, as expected, is automated since Google uses your catalog as a source and leaves your marketing team free of this task.
Take a look at these contents before continuing to complement your reading!
Differences between remarketing and retargeting that you should know
Learn how to create a sales cycle that stimulates your commercial potential
Find out what churn rate is and how to reduce it with this content
6. Towards clients
One way to build brand loyalty is to keep customers close to our products and services. It is usually much easier and cheaper to retain a customer than to acquire a new one, which makes retargeting strategies towards them ideal for any business.
It is possible to create specific campaigns for customers of our website through Google Ads or Facebook Ads by defining that all those who have reached the URL "/thank-you-for-purchasing/" are added to a retargeting list for related product ads.
