What is a one page website?
Difference from other sites
Advantages and disadvantages
Who is suitable for creating a one-page website?
Creating a one-page website yourself
Features of creating a one-page website from scratch
Content
What is a one page website?
A one-page website is a small but complete, informative web page that gives a general idea of a company, person or product. It is the simplest website from a technical point of view, as it has only one page.
The purpose of a one-pager
The main goal of a one-page site is to increase recognition of a company or personal brand, inform the buyer about the products, the enterprise and the specifics of the work.
Typically, such web pages do not contain offers or persistent proposals to purchase a product, but they do provide all the necessary information about the product and an application form.
Differences from other sites
One-pagers are often confused with landing pages or business card sites, and people don't understand how one-pagers differ from regular corporate sites. The main differences are in the content and functionality. But let's take a closer look!
1. Landing page vs one-pager
Landing is a landing page that briefly but succinctly provides information about a product or service. Important: the information is provided in a selling formulation so that the visitor definitely wants to buy the provided product or service.
That is, the main task of the landing page is to stimulate the visitor to perform the target action: buy, leave a request/contact information, download a file, and so on.
Most often, visitors get to the landing page through contextual and targeted advertising, through newsletters, articles, etc. Usually it is created for one offer (temporary special offer).
landing page example
Visit
A one-pager is a permanent site that is not created for offers or promotions. It does not persistently sell, but simply informs about a product or company. At the same time, it still has a form for an application if the visitor wants to purchase a product or service.
2. Business card site vs. one-page site
There are indeed many similarities between them! But there are still significant differences.
A business card site is a small site with information about the activities of a company or person. It often contains several pages, which is the main difference:
General information about the company
list of services or goods
price lists, portfolio, terms of payment and delivery
contact details
other sections in accordance with the specifics of the companybusiness card site vs one-pager
Visit
Corporate website vs. one-pager
A corporate website is a full-fledged presentation of a company on the Internet. It contains complete information about the company, all contacts, a list of services and prices, a blog, information about partners and much more, depending on the business niche.
The goals may be:
Informing the target audience
Sale of goods and services
Attracting partners
Attracting new employees
corporate website vs one-pager
Visit
A one-pager is distinguished by its conciseness and does malaysia phone number library not provide for a large number of pages or articles. At the same time, all texts are significantly smaller in volume.
Advantages and disadvantages of one-pagers
Advantages:
Low cost of development
Quick creation
No need for maintenance and constant content updates
It's easy to create content for
It is possible to develop and create a one-page selling site
Flaws:
The site will be visited lower than others because there are no products or blog
Competing with multi-page sites in popular niches
Not suitable for all businesses
Who needs to create a one-page website
A one-page site is convenient, but it is not suitable for everyone. For example, it is absolutely not suitable for an online store or a large business! So for whom is a one-page site a suitable option?
Companies that require the presence of the client in real life: restaurants, sewing curtains or clothes, dentistry, service stations and others
A business that provides services
Businesses that need an online presence as one of many customer acquisition channels
Small business on a budget
