Table of Contents
Get to know Press release: What exactly is it?
The difference between press release and advertising
What are some examples of press releases?
How can press releases help with SEO?
Making Press Release Writing Good for SEO
summarize
Get to know Press release: What exactly is it?
Press release, or public relations, is an official written communication or statement from an organization or company announcing or publishing news, activities or other important information. Dissemination of press releases to various media such as newspapers, magazines, television stations, which is similar to doing PR (Public Relations), but doing PR focuses on creating communication to the public to organize marketing activities in various forms more than creating awareness as news.
For businesses today, the best way to create awareness through press releases is through online platforms, especially websites, which can help people find your business all the time, with the goal of increasing visibility and awareness among your target audience.
Press releases are an important tool for public relations and marketing professionals. They are often used as part of a campaign designed to generate interest in a product, service or project. Press releases on news websites can also have a positive effect on the SEO of a business' website. As a result, businesses with websites are increasingly placing press releases on news and other business-related websites.
Learn more about SEO (Search Engine Optimization)
The difference between press release and advertising
Many people may understand that advertising and promotion are the same thing. In fact, the purpose of both are different. Public relations is different from advertising or marketing media because press releases aim to provide information and be as neutral as possible. By providing the facts of the news or event without promotional language or exaggerated advertising. It is often used as a tool to build relationships with the media and readers to create understanding, correct awareness, and build credibility. It is often an explanation of the business rather than creating motivation, creating attraction to buy and use services. This is what we call advertising.
What are some examples of press releases?
Press releases are different from advertising, whether they botim database are published through offline or online channels. Companies and businesses release press releases for various reasons that may not be directly related to sales, but rather to create understanding and awareness of the business or product or service. Examples of press releases are as follows:
New product launch
Business-friendly events and conferences
Business cooperation or affiliation with various organizations
Awards and achievements of the business received
Changes to services or products
Company rebranding
Expanding your business or moving to new locations or adding new channels
Publish research or case studies that are important to your business.
Charity or community projects in which the business is involved
Public policy positions of businesses that have a positive impact on society
Announcement of fundraising and IPO offering
Mergers of various businesses
How can press releases help with SEO?
Press releases indirectly improve your search engine optimization (SEO) by promoting the discovery of your content marketing, creating citations for local SEO, and as people are increasingly using the internet to search for information or visit news websites for updates. The SEO benefits of press releases may not be the core of SEO, but they are one of the elements that will help increase the effectiveness of your website.
Of course, media outlets and websites can pick up your press release and write articles about your business, and your business's articles on various websites will link to your website. This means you'll gain backlinks, which are extremely important for SEO. Press releases can help people find you and drive more traffic to your site.
Making Press Release Writing Good for SEO
Set an interesting and credible writing topic.
Of course, SEO writing is essential in using search terms that are relevant to your business and in writing excellent press releases that contain accurate information, making your website a reliable source of information. This is another factor that search engines like Google, Bing and Yahoo will see as high quality, helping users find your website more. If you include keywords in your press releases, it will increase visibility and reach a wider audience, and your website will rank better.
Learn more about writing SEO-friendly articles that people want to read.
Find a reliable source to invest in
To publish a press release, you have to choose whether the website you want to publish it is reliable or not and how popular it is. Most importantly, the website must be relevant to your business, which will greatly create credibility for your business and also have a positive effect on SEO in installing backlinks. (Additional service: High-quality backlink creation )
Build high quality backlinks
One of the SEO strategies for press releases is backlinks, which is creating backlinks or links pointing to your website. Press releases can be distributed through many channels, but generally, they are reliable and high-quality channels that create high-quality backlinks, easily increasing the chances of being ranked high on Google.
Promote access and connection
When writing a press release, you should include contact information or other channels for your business at the end of the article. This will help you have the opportunity to provide service only to those who read and are interested in your business. It is a great opportunity to gain customers from writing a press release that goes out to various media websites where readers can easily view products or services through other contact information. It is also considered a form of business PR.
