You've done it and your email has been opened. Now the headline and the first few lines will be the protagonists. They will make the difference between being read or completely discarded. Emails, like web pages, pass the so-called 'blink test ' .
Those 3 or 4 seconds from when you click on chile email address the email or the page and focus on the first words are decisive. The recipient will decide at that moment whether he or she will continue reading to the end.
Provide relevant information and take care of the writing
The body structure of the email should be clear, simple and attractive. You need to catch their attention. And to achieve this, it is vital to offer relevant information and its presentation is key .
To ensure that your email message is well received, take into account several aspects such as skimming. That is why it is important to:
