And you may have a negative or positive view of it, and that could subsequently affect our sales .
Use your corporate website to increase your sales
Everything you do on your corporate website can affect your sales
So for that reason and a few more that we will tell you below, it is important to have it well optimized .
Keep reading ! ?
Importance of a corporate website for a company's online sales strategy
It seems that if a company does not have a presence on the Internet, it is as if it does not exist. Don't you get that feeling?
That's right, the purchasing process today is not the same as it was 20 years ago.
If a person has a need or a problem, the first thing they do is search for a solution on the Internet , look at options, and finally if the solution is not on the Internet, go to the physical location.
It is also important because thanks to the Internet, your business will have much more visibility , among many other reasons that you can find in the articles on our blog .
The Internet will give visibility to your corporate website
Increase the visibility of your business with a corporate website
But for the user to choose you from all the options they have, you will have to do very well in your digital marketing strategy .
And one of the things you can do well so that they don't abandon you right away is to optimize your website well .
Why have an optimized corporate website?
Major brands with online business models have realized that optimizing their website directly affects sales.
Like Amazon , which realized that if it reduced the loading time of its website by just one tenth of a second, its sales increased by 1% , I repeat, in just one tenth of a second.
Online sales increase with corporate website
Online sales will increase by optimizing your corporate website
But not only that, having your website optimized will have more advantages , which in turn are more reasons to do it:
The page will be more structured , so usability will improve and therefore also the user experience.
Page loading will be faster , which will also improve the user experience.
If the content is optimized, it will also be lebanon telegram phone number list quality content.
The brand will have better SEO positioning , because one of Google's criteria is that the website is well optimized.
Multimedia content such as images or videos will load faster as well, making the website smoother.
8 tips to optimize your website
1. We must set clear objectives
You can set them using the SMART rule and in this way you will know that they are achievable, relevant, measurable...
We will have to set a challenge for which we want to improve our website , so we can see if we have achieved it.
2. Choose your target audience well
You can do some research to see who would be the audience that would be most interested in our website and our products or services.
In this way, we can optimize the corporate website with messages clearly directed towards them , and not waste resources on addressing people who will not pay attention to us.
3. Next, focus the corporate website on them
You will be able to investigate their tastes, find out if, for example, one color or another attracts their attention more, and thus connect emotionally with them .
4. Get rid of and eliminate all the excess
If you realize something isn't working... Why keep it?
Make the links that are generating more traffic more visible , research which content is helping you sell more and promote it, etc.
5. Adapt the design and make it eye-catching and simple
The user, as soon as they see the website, already determines in their mind whether it has caught their attention or not , whether they liked it or not, whether it was pleasing to the eye or not.
So you have to make those first few seconds positive so that the user wants to stay watching it.
Don't forget to make it easy to use. A corporate website that is difficult to use greatly worsens the user experience.
At Kiwop we are specialists in web design, so if you need help, don't hesitate to let us know.
6. Direct it to conversions
A website can be very well made, but if it is not focused on converting visitors into sales, you will not make money. That is the main objective of every business, right?
To do this, incorporate calls to action (i.e., CTAs) to direct users toward the action you want them to take.
7. Monitor the corporate website
If you keep track of it and check the numbers, you'll be able to detect if something is failing that month: if a blog post takes longer than usual to load or if there is a broken link.
So you can create spreadsheets to record the KPIs that interest you most every X period of time and see if they improve or worsen, in order to optimize the aspects that can be improved .
8. Don't forget about SEO
We repeat, a corporate website can be very nice and attract a lot of attention, but it needs more things.
You will need them to reach you first, otherwise it will all have been a waste of resources.
To do this, you will need a positioning strategy to improve visibility and customer acquisition.
Not all companies use the same strategy, so for that you will need a specialized SEO agency to advise you and help you plan... Hey, we are specialists in this!
Get to work and optimize your corporate website
You know that it's all advantages, and we've also given you some tips...
