The sales funnel is not exclusive to digital marketing , but it has certainly married well with online tools due to the ease of automating and measuring the results of each action and phase of the process.
What phases could we define in a sales funnel? The sales funnel is spain whatsapp number data not unique and depends on the type of objectives and the business profile, but in a basic way the following phases could be defined:
Prospecting phase
This is the phase where we generate traffic to our website. This traffic can come organically or through paid means (online advertising). Basically, they are visits, mostly unknown users interested in the content we make available. The final objective of this phase is to capture contacts that can then be further worked on through the sales funnel and ultimately by the sales department.
The tools that can be used at this stage would be the following:
Templates
Presentations
Videos
Blog
Case Studies
Specialized articles
Webinars (or online workshops).
Interest phase.
At this stage, it is about nurturing that contact who might be interested in our commercial offer with content that is useful to them and that helps them become convinced of the benefits of our value proposition. In short, it is a phase in which we must generate trust in the potential client. This phase is essential because overcoming the potential client's distrust in a new or unknown brand and product is the main barrier to overcome in B2B environments .
The tools in this second stage would be the following:
Email marketing (automation)
Content Marketing
Offer phase.
Depending on the user's behavior regarding the information sent to them, mainly via email, this contact may be forwarded to the sales department to analyze the possibilities of a visit and the presentation of an offer.
To set up an efficient and measurable sales funnel, you need financial resources, time and specialized technical personnel. However, you can start experimenting with some of the possible tools of the Prospecting and Acquisition Phase, especially those that require specific knowledge of the products and services that the company offers to the market, such as the generation of content and its dissemination through social networks.
Content generation
This category may include a blog, specialized articles, product presentations, case studies or success stories for publication on the web or sending by email. All of these tools require a deep technical and commercial knowledge of the range of products and services, and the involvement of management, the sales department and the technical department is vital for identifying the topics to be addressed, as well as collecting information for its treatment and writing.
Publishing specialized content can help position the company in search engines and make it easier to identify, but above all it can help position the brand in the user's subconscious. The important thing about publishing content is to be consistent and publish quality content that can be useful to our target audience. It is important to prioritize the quality of the publications over their quantity.
Dissemination through social networks
