Make your webinar invitation email copy brief and to the point. That way, key details (webinar topic, date and time, registration link) will stand out. People are also more likely to read it.
The email copy should be easy for your subscribers to digest. Use short paragraphs and bullet points, like in the example below.
email copy example
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Related: 12 Virtual Meeting Best Practices to Boost Productivity
Drip marketing, also known as marketing automation, is a powerful way to connect with leads and customers. The benefits of email drip campaigns include greater customer engagement, improved brand awareness, precise lead nurturing, opportunities for content promotion, and of course, sales.
What is a drip email campaign?
Drip email campaigns are series of emails automatically sent to lebanon telephone number data customers after specific actions or at preset intervals. What makes drip campaigns so effective is their personalized and targeted email content.
A common use case for email drip campaigns is lead nurturing. You can easily build an automation workflow according to your business’s sales funnel that allows you to send personalized emails to leads at each stage of their journey.
And for existing customers, email drip campaigns work great for cross-selling and upselling. As we’ll see, though, there are countless ways to use automated emails and drip campaigns to elevate your overall email marketing strategy.
Typically, email drip campaigns have at least three emails in the series. That said, there’s no fixed rule for how many messages make up an email sequence.
Cart abandonment emails
Sustainable clothing brand United by Blue sends potential customers this email when they leave an item in their shopping cart.
Cart abandonment email drip example
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When creating your own abandoned cart email, take inspiration from this example. Notice how the email is straightforward, uncluttered, and drives action.
The email copy is short and to the point, and even includes a little pun! Similarly, the product image is plain and simple.
When chasing after abandoned carts, your approach shouldn’t be overly complicated or promotional. Instead, think of it like a follow-up email giving shoppers a gentle reminder of where they left off. You can also offer a discount code to lock in the sale.
