The number of trade fairs planned for the second half of the year before the health crisis was already quite large. To this large number should be added a large number of trade fairs and congresses that have not been cancelled and that have sought new dates for their celebration from June 2020 onwards. The trade fair calendar is therefore completely south whatsapp number data saturated for the second half of the year.
n, for example, six events throughout the year will see their participation in these fairs concentrated in the last four months of the year , making it more than possible that these events will overlap. Of course, this calendar will make the work of the marketing and sales teams of companies much more difficult, preventing optimal preparation of all the events.
For companies that sell products and services to other companies, it may be time to invest in sector-specific marketplaces. Within the B2B sector, the Virtual Expo Group has several platforms that cover sectors such as industry, architecture, agriculture, the aeronautical sector or medicine. Companies can present their company, their product portfolio, catalogues, videos, press releases and news, as well as present projects. It is a good tool to make the offer known to new clients. Of course, we cannot count on an avalanche of new contacts, but if a good offer is presented, we can expect a trickle of offers.
Another alternative to not being able to present your company and product at a trade show is webinars, which are nothing more than online conferences for a specific audience, in which videos and presentations can be shared while the conference is taking place. Through platforms, some of which are free, you can develop product presentations or technical seminars for a large number of registrants. Among the paid platforms that work best are Go to Webinar and Zoom .
This tool is very useful for use in a market where we already have a client portfolio and to which we present new products at fairs. Webinars cannot replace the emotional link between our sales department and our clients, but they can be a good technical substitute. Obviously, if we have a database of potential clients, webinars are also a good alternative.
If we do not have a database of clients or potential clients in a market, it is a good time to take advantage of the enormous possibilities offered by our website , a tool that we all use, not only as a business card but as an active part in the identification of business contacts. Professional social networks, video platforms, blogs...
We must take advantage of the many alternatives that technology offers us to compensate for the high exposure that a traditional medium such as a trade fair offers us to expand our contact database and our client portfolio.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract a minimum attendance figure that will make them profitable. At present, it seems highly probable that all the trade fairs that have been postponed will find a place in the calendar and that they will also be able to attract a sufficient critical mass.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract the minimum attendance figures that will make them profitable.
