Source: Identifies where the traffic is mexico whatsapp number data coming from (e.g., Google, Facebook).
Medium: Specifies the marketing medium (e.g., email, social, CPC).
Campaign: Names the specific campaign (e.g., summer_sale).
Term: Used for paid search to identify keywords.
Content: Differentiates similar content or links within the same ad.
UTM tags are appended to the URL and look something like this:
Advantages of UTM Tagging
Simplicity: Easy to create and implement without technical expertise.
Granularity: Offers detailed insights into the performance of individual campaigns, sources, and mediums.
Compatibility: Works seamlessly with most analytics platforms like Google Analytics.
Non-intrusive: Does not require any changes to your website’s code.
Understanding Pixel Tracking
Pixel tracking, on the other hand, involves embedding a small, invisible image (pixel) or a piece of code on your website or within your emails. When a user visits a webpage or opens an email containing the pixel, it triggers an action that sends data back to the server.
