Online Marketing
May 30, 2022
If you are thinking about creating an e-commerce or want to get the most out of yours, we give you 5 tips to help you increase your sales.
To do this, you must plan the dates on which you are most interested in promoting your e-commerce by offering deals on products or services to your customers.
At Kiwop , we provide you with a list of tips to sell more!
Discover them below
What is e-commerce?
To begin with, you need to know that an e-commerce is nothing more than a website where you can make purchases . On it, you can find all the products offered by the company that owns the website and purchase all of its products.
There are different types of e-commerce depending on the target audience or the business model they have. The most common are:
B2C (Business to Consumer)
They are focused directly on the end consumer. This type of e-commerce is the most common . An example of this type could be clothing stores, supermarkets, appliance stores, etc.
B2B (Business to Business )
The target audience for this e-commerce is companies . An example of this model could be an office supplies store.
C2C (Consumer to Consumer)
This type of business has emerged in recent years with the increase in the purchase and sale of products over the Internet, and is focused on connecting private buyers with private sellers of second-hand products . A good example of this e-commerce model is Wallapop .
Within the world of e-commerce we find different typologies such as:
Own online store
It is a digital version of a brand's physical stores .
Marketplace
This type of e-commerce would be the equivalent of a large shopping center, where we can find an infinite number of products . A good example of this is Amazon .
marketplace
Dropshipping
The difference between this model and an online store is that, in dropshipping, the seller limits himself to displaying his products and promoting them , and the person in charge of delivering them is a third party.
If you are interested in creating an e-commerce, you should know that there are different CMS for this, such as Magento or PrestaShop . If you need help with any of them, do not hesitate to contact us, we are experts in web development .
5 tips to generate more sales in your e-commerce
Below, we provide you with a series of tips and guidelines for selling that will help you generate more sales in your e-commerce.
Know your target audience
Knowing your target is essential. Therefore, you must know who your clients are and who each campaign will be directed to, since depending on the type of campaign you have planned, your target audience may vary .
To do this, you will need to understand their habits and behaviors using social media analytics or data you can extract from your website.
For example, if your target audience is mostly couples, our recom malaysia telegram mendation is that you focus on running campaigns on dates like Valentine's Day.
Study the calendar and analyze your competition
A good strategy requires good planning . To do this, you should check the most important dates on the calendar when, due to the type of business, it would be most interesting for you to launch a campaign.
In addition, we also recommend that you analyze your competitors' campaigns and carry out campaigns that make you stand out from them. To do this, you must be original and creative to attract your customers' attention .
If you want to know more about the most important dates on the calendar , check out this blog post.
malaysia telegram
Use email marketing
Take advantage of your database to prepare your e-commerce email marketing campaigns . Preparing email marketing campaigns is a good opportunity to both retain customers and attract new ones.
Along these lines, we recommend that you create promotions for potential consumers and create a personalized email. This will help you stimulate consumption from all those people who, at some point, have provided you with their contact information.
email marketing
Update your website and social media
Changing certain aspects of both your website and your e-commerce social networks will help you convey the dynamism of your brand to your followers and will spark their interest .
We recommend that you take advantage of important dates and your campaigns to highlight all the products you want to promote and that are directly related to your campaign in your e-commerce.
This will make the purchasing process more attractive.
If you need help on how to use and manage social media , at Kiwop , we are experts.
Offer limited promotions and discounts for a period of time
By using promotions and discounts limited to a period of time, you will see that it is essential to increase your sales , although you will have to be original.
Our recommendation is that you generate discount coupons and limit them to a specific time period. The intention of this action is to make your customer feel that if they do not buy during that period of time, they are losing a great opportunity to acquire your product or service.
To do this, you must use messages that contain a connotation of immediacy or unique opportunity and that, once the established period of time has passed, they will not be able to take advantage of that advantage .
discount coupon
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