One of the steps of the social media strategy consists of choosing your social networks carefully

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This co-optation saves time and reaches more relevant profiles. A powerful monitoring tool: in a context of hyper competition, the massive development of RSPN (Digital Professional Social Networks) constitutes a monitoring device of major importance. Indeed, thanks to the information disseminated (for example on LinkedIn, Viadeo, or Facebook, etc.), it is possible to acquire a better knowledge of its competitors (e.g.: new competitors, products, services, customers, technologies, methodologies, etc.) and on the state of mind internally (e.g.

The direction of singapore phone number library competitors' job advertisements, the frequency of publication of job search posts, management methods, turnover, etc.). The information thus collected can be used as part of competitive monitoring , which consists of monitoring, analyzing and exploiting competitors' actions and strategies to find new opportunities and protect against potential threats. For effective use of social networks, you need to define a social media strategy specific to your company . Facebook, Twitter, LikedIn, Viadeo.



The choice is vast, we present to you in the next part: Xing the BtoB social network which by its number of subscribers and its growth competes with LinkedIn! Xing, the rising BtoB social network? Xing: How does it work? Founded by Lars Hinrichs in 2003 in Hamburg, Xing is a social network that brings together 15 million profiles, more than 50% of which are based in German-speaking countries . The majority of Xing users (over 80%) are employed full-time, and more than 40% of its members hold managerial positions.