The traditional web design process no longer works: budget overruns, delays, outdated designs... The classic best practices do not enable work to be carried out in a timely manner or with the desired results. Many companies therefore put updating their own company website on the back burner and accept the negative consequences due to the expected effort.
In our practical webinar on November 12, 2020, we explicitly addressed this topic. Joseph Ambs , Head of Content Management at NP Business Solutions, and Oliver Ridder , Senior Online Marketing Manager, also from NP Business Solutions, set themselves the task of providing all participants with the basic tools they need to make their website fit for lead generation. In this review, we would like to take a look back at this webinar, the topics covered in it, and the insights gained from it.
Achieve greater success on the web thailand whatsapp data through continuous website optimization
Successful online marketing requires two aspects. These include continuously updating your own website as well as generating leads from visitors and developing them into MQLs and SQLs (marketing and sales qualified leads). Right at the start of our webinar, Joseph Ambs emphasized these two points explicitly. According to the speaker, effective lead generation is only possible with an optimized website.
The questions that this would raise for the next 45 minutes of the webinar, however, were how and by what means leads can be effectively directed to your own website, what possible mistakes should be avoided and whether the effort is ultimately worth it.
Leads mean sales
Before these questions could be conclusively answered, however, our webinar first took a closer look at the meaning of the concept of lead generation: What exactly does the term mean and in what context is lead generation used? In particular, the high importance of lead generation for acquiring new customers was underlined as a decisive driver for company growth.
Joseph Ambs and Oliver Ridder were able to cite interesting practical figures at this point: Studies by Forrester Research show, among other things , that up to 50% more SQLs can be generated at 33% lower costs if good care in the form of lead nurturing is carried out during the lead lifecycle phase .
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