Real-time Marketing Strategy Example Whole Food

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Location Based
All marketing campaigns that rely on geolocation and provide users with personalized messages based on their location.

By using geofences in areas where its competitors were present, the American chain Whole Foods encouraged its regular consumers to take a few extra steps and reach one of the chain's stores, obtaining, in exchange, a decidedly advantageous exchange.


Brand Events
All those events organized by the company , for example for the launch of a new product, but also events to support a humanitarian cause or a solidarity project. Advertising events that also serve to improve one's key features of office 365 database reputation and to impress the brand in the minds of consumers.

For example, Watford Football Club gave fans who followed the team away during the last championship the new official shirt for the 2018-2019 season. The supporters also received a letter signed by captain Deeney.


Watford: excellent example of Real-time marketing strategy based on brand events
Anticipated Events
Plannable events , such as Christmas or Valentine's Day, but also important sporting events.

Ikea is a perfect example for the Anticipated event. Here we had perhaps one of the best Real-time marketing campaigns related to the recently concluded World Cup in Russia: after Italy's defeat against Sweden, Ikea targeted the Italian public with the famous phrase: "To make up for it, we'll give Gian Piero the bench".