Unable to compare with the effectiveness of competitors

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It is not just the unit price per purchase, but also how much profit a customer will bring from the first contact to cancellation, and is viewed from a medium- to long-term perspective rather than a short-term perspective. For example, in the case of mail order, if you compare a customer who purchases a product with a unit price of 10,000 yen once with a customer who purchases a product with a unit price of 3,000 yen once every six months , the latter has a higher LTV.


Both are important in terms of sales, but in the cayman islands telegram database medium to long term, it is important to increase the number of the latter group to avoid running on a shoestring. It may be easier to understand if you use LTV as an index to clarify what is important when looking at sales. Case of Mr. C: 3 years of inside sales experience / 12 years of sales experience It is an abbreviation of Life Time Value, which means "customer lifetime value".


LTV is an indicator of how much a customer will spend with your company in total during their lifetime, and the longer a customer continues to purchase and use your service, the higher the value. It is an indicator worth paying attention to, as it is said that the strategy of cultivating customers who will continue to use your service for a long time, even if the amount each time is small, is important. It means that it is desirable to foster an environment in which you can deepen your contact points with customers, have them continue to use your company's services and products, and ultimately create many customers who will pay more to your company.