What is the key to content marketing success

[mehjabins870]

Let's take a look at the three points we will introduce next. CHECK1 Check the lead list First, check the list of leads to be nurtured. Approaching leads to be nurtured by phone or surprise visits will be perceived as sales pitches and will be counterproductive. For this reason, lead nurturing often begins with communication via email, and the minimum requirements are that there is an email address and that the data has permission (consent) to send emails.


The first thing to check is how much information bolivia telegram database you have on leads to whom you can send emails. CHECK2 Digitization of lead list Does your company just leave business cards acquired at events such as exhibitions lying around? In order to send out information and communicate via email, you need to digitize your lead list in order to carry out efficient lead nurturing. First, start by digitizing your list. You can also use a dedicated tool to digitize your list to reduce the effort.


If you have a large number of business cards to digitize, please also refer to the following article: 15 Recommended Business Card Management Tools (2019 Edition)! (Source: UniLab blog article) CHECK3 System preparation Once you have made progress in digitizing your leads, you will ultimately need a system that can disseminate information and take the appropriate approach. If you have very few leads or if you want to test lead nurturing, there is no need to force yourself to implement it, but if you continue to work on it manually, it will be too much work and the operation itself may fail.