Dynamic budget allocation works as an add-on to budget management within campaigns. For example, you have a hundred advertising campaigns, and we manage budget allocation based on their effectiveness. Some campaigns have already been tested and have proven their ability to attract traffic and achieve results. There are also campaigns that are not working effectively, and new campaigns that have not yet been tested and you do not know what effect they will bring.
Keeping track of effective, ineffective and untested campaigns becomes a difficult task, especially with a limited budget.
For example, a campaign has the potential to spend 200,000 ₽ per day, but we have a limit of 85,000 ₽. To distribute the budget effectively, you need to give the largest budget to campaigns with low cost and high volume of traffic purchase. Ineffective campaigns receive the minimum budget, and new companies have a risk zone, after which turkey consumer email list they pause if they do not attract valuable conversion.
Every day, Andata recalculates and sets new daily limits for effective advertising campaigns and the two remaining groups. Some campaigns may have the potential for high spending, for example, those with high-frequency phrases and a large share of them, they can quickly spend the budget, but then they pause so as not to enter the risk zone.
In order to launch dynamic budget allocation, the marketer needs to specify four parameters:
To which advertising campaigns will we apply budget allocation?
Daily budget amount for distribution
Minimum daily budget for ineffective advertising campaigns (the upper limit will be determined by the system)
Minimum daily budget for unverified advertising campaigns (the upper limit will be determined by the system)
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