Linking systems that require customer information

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[Case Study] Synergy! x J-Stream realizes a system for simultaneously holding "online/offline" events in one go ~An example of building a "participant perspective" function and a data utilization platform~ [Case Study] Synergy! x J-Stream realizes a system for simultaneously holding "online/offline" events in one go ~An example of building a "participant perspective" function and a data utilization platform~ [BtoB] Case study of Saraya Co., Ltd. [BtoB] Case study of Saraya Co., Ltd. Source: Saraya Co.


, Ltd. Saraya Co., Ltd. develops innovative products and ukraine telegram database services related to hygiene, the environment, and health. The company had issues distributing information via LINE, so they introduced digital marketing using a CRM system and developed a communication system that combined email and LINE. <Company profile> Company name Saraya Co., Ltd. Industry Manufacturer Business Number of Employees 2,167 (as of October 2021) Reasons for introducing a CRM system As a new marketing initiative, the company decided to start providing information via LINE.


However, previous tools were difficult to link with LINE, and this led to a decline in work efficiency. This led to the introduction of the CRM system "Synergy!". In addition to traditional email marketing, LINE was used to optimize communication with customers. A collection of marketing success stories using CRM! A collection of marketing success stories using CRM! This document summarizes successful marketing cases that were implemented based on the basics of CRM. You can check examples of initiatives from other companies.