Composable Commerce for greater agility and future-proofing

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In times of pandemic, shopping behavior has changed a lot. Through various lockdowns and temporary closures of physical stores, consumers' attention has shifted to the digital world. For online retail, this change has resulted in high growth.

However, this growth is both a curse and a blessing for companies. From an economic point of view, this growth is undoubtedly positive and also represents an effective lever for the digitalisation of online retail. On the other hand, this extraordinary and, to this extent, unpredictable change brings with it great challenges. Retailers are forced to react to these changes as quickly as possible in order to meet the growing demands of customers. However, this cannot be implemented on the required scale with the existing, often rigid, architectural concepts of most shop systems.

What is generally meant by Composable Commerce?
The term was coined in 2020 by the American market research and consulting company Gartner Inc. But what does it mean exactly? Composable commerce represents an IT infrastructure in which not all business applications are covered by a single system. Instead, a selection of software components that are particularly suited to digital commerce is made, which can be combined in any modular way to create a precisely tailored application.

In this context, we are almost certain to come across the part time data term Packaged Business Capabilities, or PBC for short. Packaged business capabilities are part of the Composable Commerce approach and are used to create a best-in-class commerce solution. Gartner describes them as software components that represent a clearly defined business capability that is also functionally recognizable as such by a company.

Conclusion : Composable Commerce is about combining the best technologies to get a custom application.

And why should companies opt for composable commerce? Composable commerce vs. an all-in-one solution
Customer requirements have become more complex and demanding. Therefore, it is quite unlikely to find an all-in-one application that can fully meet these requirements in the long term.

The composable commerce approach can ensure that you continue to meet the requirements of tomorrow. The following points show why you should rely on this approach to position yourself in an agile and future-proof way:


1. Modularity
Each component is a standalone system that can be deployed and replaced separately. This modular approach enables greater agility, faster time to market, and a better customer experience across all devices and touchpoints. The open ecosystem offers the ability to integrate and link third-party and best-of-breed solutions.

2. Flexibility
Modern, flexible technologies and a headless architecture with the API-first principle enable the exchange of components. With this unique configuration, individual shopping experiences tailored to the needs of customers can be created.