Connecting personalization and contextualization

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If developers invested 200,000 rubles in creating an application and earned 500,000 rubles from advertising and subscriptions in a year, the ROI will be calculated as follows:

((500,000 − 200,000) ÷ 200,000) × 100% = 150%

Thus, the ROI will be 150%, and for every ruble invested, the application will return 1.5 rubles, which vp risk email lists is considered a good indicator.

To increase the ROI of a mobile application, you can use the following methods:

Attracting users with high LTV.



Testing the service before the final launch.

Choosing the right advertising platform.

Adding premium features.

It is also recommended to build an unobtrusive system of push notifications that will systematically remind about new functions and offers of the service. If the user does not enable push notifications, after registration you can send him SMS messages through CPaaS platforms like Exolve . More expensive, but the coverage is maximum.

Case
One of the sports clubs in Yekaterinburg lost 36% of its clients in two months. This was due to a new gym that opened within a radius of several blocks.

As a solution, MTS Exolve was connected to the club's application . Using the service, SMS messages with promotions and special offers were sent after the end of the subscription to those who had push notifications disabled and who did not open emails.

The following month, 19% of clients visited the gym, and two weeks later the figure rose to 23%. At the same time, additional integration of the club's social networks with MTS Exolve helped bring back even those visitors who had not visited the gym for about a year.

Thus, in just three months, the sports complex increased its client base by 29%.

Systems for mobile application analytics
The following systems can be used to calculate the efficiency of your application as quickly and accurately as possible.

Firebase


A universal platform from Google for creating, managing and analyzing applications that works equally well with Android, iOS and web services. Read our detailed review of Firebase in another article . The main feature of the platform is a wide range of functions that offers:

Standard data analysis (load speed, retention rate, session time, etc.).

Crash reports.

Hosting solutions.

A/B testing tools.

Integration with Google Ads.

Monitoring systems for checking application performance.

Create custom funnels to achieve multiple goals.

Pros:

Excellent customer support.

Integrated documentation system.

Simple management and convenient infrastructure for hosting mobile applications.