Table of Contents Hide
1 What is paid advertising?
2 What ads do we highlight?
2.1 Paid Google Ads
2.2 Paid Facebook Ads
2.3 Paid Video Ads on YouTube
3 Estimated Cost of Advertising an Online Course
4 When can you start paid advertising for your online course?
You have probably heard the statement that advertising is the engine of trade. This is an old but still relevant saying. Regardless of what services or products you offer, without proper advertising you will not be able to increase sales and achieve certain profits.
In this post, we will focus on paid online course saint kitts and nevis business email list advertising. Nowadays, creating online courses is one of the best ways to share your expert knowledge.
You created an online course on your sales platform and you don't know what to do to make people know about it? You've come to the right place! Thanks to this post, you will learn when you can start thinking about paid advertising and what types of advertising you can choose from.
What is paid advertising?
Paid advertising is a good way to increase sales and increase traffic to your website. The mechanism of paid advertising is very simple. You choose the appropriate platform on which you want to advertise, configure and pay for the ad, which is then displayed in the place you choose. Paid advertising, unlike positioning, works immediately and does not require time for your brand to be visible on the web.
What ads do we highlight?
There are many types of paid advertising on the internet. Among others, we can distinguish ads in the Google search engine and social media. It is this diversity that makes online advertising allow you to achieve various marketing goals.
Paid Google Ads
Google Ads offers the possibility of creating ads in the search engine and in the search network. First of all, we distinguish text ads that appear for specific keywords in the search engine at the top and bottom of the page. How to recognize them? They are marked with the note "advertisement" to inform users that these are sponsored links.
Product ads are ads that also appear in search results, just like text ads. Unlike text ads, they allow you to promote specific products. The ad is in the form of a photo and basic information about it.
Google's advertising platform also allows for flexible ads. These are displayed in the search network in the form of banners on external services. They are in text or graphic form. Why are they called flexible? Because your task is only to prepare a few headlines and the content of the ad, and the Google system automatically adapts the format and size of the ad to the place where it is displayed.
Paid Facebook Ads
If you want to reach a specific, specific group of recipients, advertising on Facebook will be a good solution. With Facebook Ads you will reach people of a specific age, place of residence and specific interests. Facebook gives you the opportunity to promote the entire fanpage, selected posts, events and direct traffic to the website.
Paid video ads on YouTube
YouTube is the most popular website that allows you to place and play videos for free. Video advertising is one of the latest trends in marketing. The advantage of YouTube Ads is that we can reach people who are interested in specific topics, watch specific channels and videos and have not yet had contact with our brand.
Are you interested in video marketing ? As Ambitna Marka, we create video campaigns. The film we create for you will connect you with the recipient and increase the importance of your brand on the market.
Estimated Cost of Advertising an Online Course
This question is difficult to answer, but that doesn't mean it's impossible. The problem with paid advertising is that it requires a large budget - not only for the start but also for the subsequent monthly payment of ads. After all, as the name says - you pay, you get, no pay - there is no advertising. Many people ask us what the cost of setting up a paid ad for an online course would be. It is worth mentioning two things that affect the final cost. The first is the service of paid advertising . The setting itself is one thing, but the ad must be constantly optimized and checked. This allows you to reduce the cost of per-click advertising and reach more people, and thus increase sales. If you don't know anything about paid advertising at all and use the "promote post" option, then in 95% of cases it is a wasted budget. You will spend money - the ad will be seen by a few people and no one will buy. The second thing is the monthly budget, from our side we will prepare a price per click for a specific keyword for you. How many keywords you want to advertise - depends only on you. Obviously, the more famous the keyword, the cost per click will be much higher. Forget about a monthly budget for paid advertising below PLN 1,000. In order for advertising to bring a specific benefit, you need to invest around PLN 2,500-3,500 per month. Then, paid advertising will reach people who are really interested in your online course and thus the chance of sales will be greater.
