Transactional emails are a great way to gather customer feedback and learn more about them.
Example. J.Crew’s feedback email highlights purchased products alongside quick buttons for reviews, making it easy for customers to share their thoughts.
Best practice
Personalize feedback requests based on recent activity.
Make it effortless by including one-click options for feedback.
Follow up with a thank-you message to show appreciation.
Pro tip. For hospitality brands, asking for feedback after a stay or service can help improve your offerings while showing customers you value their input.
transactional email design example
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9. Drive conversions
Depending on the type of email, transactional messages can help drive conversions. Use Chinese Overseas Africa Phone Number Data them as opportunities to upsell or cross-sell different products.
You can also send transactional emails to get subscribers to resubscribe. If you offer free subscriptions, convince customers to upgrade to a paid plan.
Example. Squarespace’s free trial expiration email promotes a paid subscription by highlighting premium features and including a clear CTA to upgrade.
Best practice
Make sure promotional content doesn’t overshadow the main purpose of the email.
Use urgency sparingly, such as a limited-time offer for an upgrade.
Pro tip. For ecommerce brands, include recommendations for complementary products in order confirmation emails. Amazon does this well.
transactional email design example
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Bonus tips for designing effective transactional emails
As you put these design tips into practice, here are a few final pointers to make sure your transactional emails are as effective as possible.
This practical guide will help you understand what an email preheader is, how to write one, and how they can drive results in your email marketing campaigns.
An email preheader, also known as preview text, is one of the first things your subscribers see. This brief snippet is one the most impactful tools in your email marketing arsenal.
More than ever before, preheaders occupy vital real estate in the email inbox. Optimize email preheaders to catch your subscribers’ attention and set your campaigns up for success.
This article breaks down preheaders, their benefits, and how to get the most out of them in your email marketing campaigns.
