The main stages of site development
Getting started: site semantics and structure
Selection of key queries (semantics). Imagine that you are making a list teacher database of ingredients for your favorite dish. To begin with, you need to gather all the necessary keywords that users can type into search engines to find your site. This will help you understand what topics and products your audience is most interested in. Use tools like Ahrefs or SEMrush to do this. If this seems difficult, you can turn to freelancers to help you through the process.
Thinking about the structure of the site. The structure of your site should be logical and convenient, like a treasure map. Define main sections and subsections so users can easily find the information they need. For example, the section "About us", "Services", "Contacts" and others. If you have difficulties with planning, turn to specialists.
Content creation and formatting
Quality content. Creating content is like cooking a delicious meal: it's important to use quality ingredients. Your content should be unique, interesting and useful for your audience. Use keywords, add images, videos and other media elements to make it more attractive. Follow the principles of EAT (Expertise, Authority, Trustworthiness).
Content formatting. Make your content visually appealing, like a well-designed book. Use attractive headings, subheadings, lists, and other elements to make reading easier. Make sure the text is aesthetically pleasing and easy to read.
Technical optimization of the site
Technical audit. Carrying out a technical audit is similar to checking a car before a long journey. Use online services or order a freelance technical audit to find and fix all the technical problems on your site.
Site security. The security of your website is similar to installing strong locks on the doors of your house. Make sure the site uses HTTPS to protect user data.
Robots.txt settings. It's like indexing your site for search engines so they know which pages are important. Use generators or ask experts to get this file set up properly.
Micro marking. Add micro-markup to make your site look better on social networks and search engines. Use tools like Schema.org to create micro markup.
Site loading speed. The loading speed of your site should be as fast as a high-speed train. Use tools like PageSpeed Insights to analyze loading speed and optimize images, reduce file size, and use caching to improve performance.
