If you're interested, you can see an example of a type of report you can generate in Google Data Studio, with Google Ads for e-commerce metrics. Click and interact with it, or, if you want, use it as a template to create your own dashboard!
Google Data Studio
Google Data Studio can be used in the most diverse areas of a company. After all, Business Intelligence must permeate all areas and be present in the daily life of teams.
In this post we focus on marketing and the need to work with data at all times to understand the market , plan better strategies and optimize campaigns.
But sales, finance, human resource management and business management croatia consumer mobile number list areas can also benefit from this tool, as they need to be aware of performance indicators to guide their strategies.
Next, let's see what are the main uses of Google Data Studio, especially for the marketing area.
Analyze data
Creating reports and dashboards in Google Data Studio is, at its core, for data analysis. In Marketing Analytics , it is important to have a tool that consolidates data from different sources to allow for deeper analysis.
With this tool you can analyze data from your website, e-commerce sales, paid media performance, social media engagement, competitor growth, and other diverse analyses.
Monitoring performance indicators
Google Data Studio also allows you to monitor performance indicators for strategies. During the execution of a campaign, the entire team can keep an eye on these KPIs and optimize actions to obtain better results.
The best thing about it is that you can do this in real time, with data updated every second. This means you can balance speed and assertiveness when adjusting your campaigns.
What is Google Data Studio for?
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