9 Powerful Content Formats for Sales Enablement

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1. Videos (preferably interactive)
Video is much more than just a trendy format, adapted to this generation that loves and enjoys visuals.

It is a tangible source of profitability for commercial and digital marketing strategies .

Nearly 90% of marketers believe that video as a content format gave them a good ROI .

In addition, 80% say that it directly contributed to an kuwait phone number list increase in sales and 87% consider it an important source of lead generation .

And what makes this audiovisual format so special?

For sales enablement, video is a means to build trust, add value and explain in detail an element of interest , such as product features and functions.

Imagine how many words, explanations, arguments and speeches you will save your salespeople!

With strategic, attractive and relevant videos, you will generate engagement with your prospects and help them fully understand your value proposition, preparing them for the closing of sales.

If the videos are interactive , even better!

Interactive content , including this audiovisual format, will help you obtain data — through clicks on points of interest, comments and other interactions — and, thus, get to know your potential client better.


2. Success stories
Your salespeople have a big challenge every day or before every interaction with a lead : proving that your company really delivers results!