Advertisement for the new Pepsi diet
According to Pepsi designers, the new can is a symbol of investor database slim, beautiful and self-confident women. Critics unanimously shout that the new design has no aesthetic value and only contributes to the strengthening of the stereotype in the public consciousness that in order to attract men, a woman must be as thin as a reed.
There is little interesting in this dispute, by and large; each side has strong arguments in its favor. The advertising for the new can itself is interesting. As an advertising image, the designers took the face of the famous US TV presenter Sofia Vergara. At the same time, they decided not to infringe on themselves with royalties and made the TV presenter's face almost unrecognizable.
