How are brands using Telegram?

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Raihan145
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Joined: Wed Dec 04, 2024 8:39 am

How are brands using Telegram?

Post by Raihan145 »

The growing popularity of the Telegram messenger among brands is explained by several factors. Firstly, Telegram is a free platform, and the process of monetization through commercial channels is unlikely to begin in the near future. Secondly, Telegram is not subject to the laws of any particular country, like, for example, Facebook. Finally, Telegram's privacy policy skype database allows users not to worry about the protection of their data. This also applies to advertiser accounts. Of course, Telegram's audience in Russia is not yet as large as that of WhatsApp and Viber messengers, but the number of brand channels in the application is constantly growing and already exceeds 10,000. You can read about Telegram's place in the Russian social network rating in the article " Social Network Ratings in 2016 ". And we will consider the basic principles of using Telegram for advertisers.
What are Telegram bots for?
telegram is practically the only service that allows you to create smart bots that are programmed to execute certain commands. For example, Tinkoff Bank launched a bot for money transfers in Telegram.

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What are the advantages of using bots? Firstly, Telegram bots allow you to maintain continuous communication with the consumer, unlike comments on social networks, which are processed from several hours to several days. Secondly, bots are becoming an alternative to email newsletters, with the only difference being that the user turns to the bot for information on their own, that is, as a result, they receive answers to questions exactly when these questions arise. Which, of course, increases the chances of “making a purchase”. For example, a bot can make a selection of the most popular articles (if we are talking about the media) or tell about the latest promotions and offers (if we are talking about goods and services), a bot can answer frequently asked questions. The next important function: bots can conduct surveys. Social networks also have a similar option, but if the entry with the survey is not pinned, it will be visible in the news feed for a short period of time, and then only the subscriber who specifically goes to the community group to read all the news will see it, and there are not too many of them, as we know. Simply due to lack of time. But let's get back to the advantages of bots: they are a great replacement for pop-up windows (consultants) on the site, but they differ from real operators in that they do not have lunch, do not get sick, and do not go on vacation. In other words, a bot can answer user questions 24/7.
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