In search of new ideas, brands invite designers, bloggers and media personalities to collaborate.
Brands are ready to pay millions of rubles for original merch for line database corporate clients and the creation of limited collections of clothing and footwear for anniversaries and presentations of new products.
What is merch
This word refers to symbols applied to a cup, stationery, clothing, or any objects. Translated from English, merchandise means "to promote or sell."
A person with branded merch becomes a carrier of advertising, which increases brand recognition and loyalty.
Many people receive promotional gifts when attending mass events or purchasing branded products, and unwittingly become hostages to other people’s interests.
The fashion began in the last century with the light hand of Western rock musicians, releasing T-shirts and caps for fans with the names of the group. Elvis Presley and the contractors of sports teams knew that people could buy a hole from a donut with the name of an idol.
Sales of player-branded T-shirts, NY Yankees caps and Chicago Bulls jerseys now account for about a third of revenue. Analysts predict that sports merch will bring in $5.3 billion in the U.S. by 2022.
Music and sports merchandise are part of the wardrobe staples of teenagers growing up to be kidults.
Critics joke that young people in Ramones or Nirvana T-shirts don't know a single song, but that doesn't stop them from wearing stylish clothes.
