Among marketers, there is an opinion about the superiority of SEO over content marketing and vice versa. In rare cases, this approach is justified, but in others it is fundamentally wrong and leads to a decrease in the effectiveness of website promotion work , since these tools are closely interconnected and, when used correctly, increase each other's effectiveness. The reason for such a one-sided perception lies in the irrational organization of marketing, when these two areas are separated from each other.
The Relationship Between SEO and Content Marketing
Let's figure out what both of these areas are. SEO is focused instagram database on optimizing the structure of the site and pages in accordance with the requirements of search engines, creating new entry points for search traffic, as well as adapting content to key queries and solving external optimization issues by increasing the link mass. That is, ensuring the conditions for the presence of the largest number of site pages in search results and their high positions.
Content marketing is a way of interacting with the audience through useful content and delivering it to them through various channels, including SMM and SEO. This tool allows you to reach a larger audience, while search engine promotion is characterized by selectivity in terms of traffic selection.
The key user queries and search engine requirements are decisive in choosing an audience for SEO, and content marketing, in turn, satisfies them, providing an influx of traffic. Sometimes, no matter how great an article is, it will be useless without competent SEO optimization, no one will simply see it.
SEO promotion requires the creation of high-quality content that is interesting to the potential audience. And the content needs professional optimization in accordance with the requirements of search engines and the interests of the audience. Obviously, to achieve results, you need to work with both tools equally.
Secrets of Promotion: How to Combine SEO and Content Marketing
To build an optimal combination of search engine optimization and content marketing within the framework of a promotion strategy, it is important to understand that the basic condition for its effectiveness is a harmonious combination of user interests and SEO tools. Our tips will help you achieve balance.