In this article, we will look at how to learn the art of creating compelling stories and then selling through them.
What is storytelling
Storytelling is translated from English as “telling stories”. In marketing, it is a tool that gcash database can be used to inform customers about the value of a product in an interesting format.
To create a story, it must have three essential elements:
● The hero is the one the story is about
Customers can identify with the hero and empathize with him. Thanks to emotional involvement, the advertisement will be better remembered.
● Plot is what the hero goes through
At the beginning of the story, a problem is discovered, then it is solved. And your product helps with this.
● The goal is what the hero goes through trials for
The hero always strives for well-being. In advertising, this abstract goal is made more specific. For example, a person wants to have fun with his pet, so he monitors its health and buys quality food. Another wants to feel free and mobile, so in advertising he drives a car of a certain brand.
Storytelling techno
