Advertising formats in Odnoklassnik

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Want to learn more about social media advertising? Take a free video course on targeted advertising , and receive a certificate upon completion. We also recommend an intensive course on social media advertising - in just 6 lessons you will systematize your knowledge and learn how to effectively run campaigns.From this article you will learn about:

launching advertising through myTarget;
analysis and optimization of OK campaigns.
"Odnoklassniki is full of pensioners" is the same stereotype as bahamas mobile phone numbers database "VKontakte is full of schoolchildren" or "Facebook is full of rich people" . In real life, there is no such clear division.

All social networks have a target audience suitable for each business. The main thing is to be able to find it, engage and retain it. This is the job of an advertising specialist, marketer, entrepreneur.

Advertising on Odnoklassniki: why, where and how
Among 45 million you can find any audience

We tell you how to reach potential clients on Odnoklassniki. We understand ad formats, launching and setting up advertising, analyzing and optimizing campaigns.

Types and formats of advertising in Odnoklassniki
Odnoklassniki is not inferior to other social networks in terms of the variety of advertising formats. All interesting and effective options are available, including:

Promotional posts (notes) with active buttons, lead forms and autoplay videos.
Carousel with 3-6 slides (can also be used for dynamic remarketing).
Canvas – an analogue of the “canvas” in Facebook – a full-screen mobile page with panoramic photos, a slider, etc.
Odnoklassniki can be used for audio, video and good old banner advertising.

Advertising on Odnoklassniki: why, where and how

If you want to learn the maximum details on all types and formats, read the corresponding section of myTarget help, myTarget PRO materials and “Advertising” in “Odnoklassniki for Business”.

More on this topic in our blog: “ How to launch VKontakte advertising correctly and evaluate its effectiveness .”