Consumers in select markets can visit createrealmagic.com job seekers database until March 31 to access Coca-Cola-branded assets for use in AI-powered art. Artists can submit their work for the chance to appear on digital billboards in New York and London.
Thirty creators will be selected to attend the Real Magic Creative Academy at Coca-Cola's headquarters in Atlanta, Georgia, where they will collaborate on content creation. "Create Real Magic" demonstrates the rapid pace of adoption of marketing initiatives powered by generative artificial intelligence.
Coca-Cola's debut of "Create Real Magic" is another sign of how quickly generative AI has become the hottest tool in marketing. It's the first result of a partnership between consulting firm Bain & Company and AI developer OpenAI that was announced less than a month ago. Coke is the first marketer to take advantage of the alliance, and has expressed optimism about the potential of generative AI in marketing.
“Coca-Cola is still in the early stages of assessing the potential impact of AI,” said Manolo Arroyo, global chief marketing officer at Coca-Cola, in a press release. “We are just beginning to touch on what we believe will help create the most effective and efficient end-to-end marketing model in the industry.”
