But here's a reality check email is alive and kicking?

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Use a tool like Moz or Ahrefs to collect keywords that are being used in your industry. This strategy is two-fold: either you choose a high-volume keyword (meaning more people are searching for it, and there’s already a ton of content around it), and create quality content to break into this competitive space. Or, you can choose keywords with a low search volume, create content around them, and get the first-mover advantage in this space. You can create content in the various formats already discussed in this blog. For the specific purpose of website optimization, SEO pages – in-depth web pages around a specific topic – work really well.

To illustrate, many beginners in the CRM space start by Googling “What is a CRM?” This keyword is very trendy; it has a monthly search volume of 54K. An SEO page that answers this question is a good way to grab attention and become part of the discussion, especially if you are a SaaS company that makes CRMs.

3. Email marketing
People like to write via email. It's an easy target because it's a relatively old sri lanka consumer email list communication channel.


Along with content marketing, email is the preferred channel for lead generation.

And the reasons are also quite simple.

It's simple (it doesn't take a developer's efforts or a designer's time to write an email).
It's valuable (an email is often the first entry point to a lead).
It's ubiquitous (everyone has an email ID, and that's not changing anytime soon).
In fact, you even have email templates you can use to connect with your prospects right away.

So how does email marketing actually help you generate leads?

Imagine a visitor to your website signs up for your blog. You know they are interested in what you are talking about. If you are a B2B SaaS company, you can leverage this interest to start a personalized discussion that will make your sales process easier for them.

You can use subject lines that reference their recent activity on your website. (Can I share some useful information about our pricing?)

You can address them by name at the top of the email. Hi Manuel! It's been a while since we last spoke. How are you?

You can draw their attention to news from your company that might interest them: a new blog, a product update, or a promotional offer. (You'll get 40% off your annual subscription if you sign up this week.)

Always use just one CTA in an email. Asking your recipient to do too many things in one message often means they won't do anything at all. If it's an offer to download an eBook, state that unambiguously; don't distract them with multiple offers.