Below are three key ways HubSpot can help you motivate your salespeople to do better with advanced reporting tools.
1. Comparing results within the team
One of the most effective ways to increase salespeople’s motivation is to allow them to compare their performance with that of other team members. HubSpot offers advanced reporting and analytics that allow for transparent comparison of salespeople’s performance. This allows each team member to see how their performance compares to others, which naturally motivates them to improve their own performance.
Reports are presented in a clear graphical form, which makes it even easier to interpret the data. Seeing that others are achieving better results, salespeople are encouraged to work on their sales techniques and work harder to improve their position in the team. Competition between salespeople, when healthy and based on transparent data, can be a strong driving force.
Of course, CRM is not only useful for salespeople. Here you can read who in the company will benefit from CRM .
2. Monitoring the achievement of goals
For sales leaders, monitoring sales goal achievement is a key feature. HubSpot allows you to set and track goals on an individual and team level. The system continuously monitors progress and provides hungary business email list salespeople and managers with detailed information on how goals are being achieved.
Thanks to the continuous monitoring function, salespeople can constantly check how close they are to achieving their monthly, quarterly or annual goals. This allows them to better plan their work and evenly distribute their efforts over a given period. Knowing that their progress is regularly monitored and analyzed motivates them to work more effectively and focus on achieving the intended results.
Additionally, managers can quickly respond to potential problems and support salespeople in carrying out their tasks, which also has a positive effect on team motivation. For example, HubSpot's advanced reporting allows you to assume higher sales values and then reduce them during the process with ongoing updates to the sales forecast. Flexible tools allow you to adjust activities to the team's real situation and improve motivation compared to "rigid" assumptions.
Not sure if your salespeople will positively accept the implementation of CRM? Read the article in which I suggest how to convince them .
Select_CRM_e-book
3. Verification of daily activities
Last but not least, the most important element of salespeople’s motivation is daily verification of their activity. HubSpot allows for detailed tracking of all activities undertaken by salespeople, such as the number of phone calls made, emails sent, meetings held, and presentations given.
With this tool, salespeople can see what specific actions contribute to their success and where they may need improvement. Managers, on the other hand, have a full picture of their team’s activity and can identify both best practices and areas that require additional attention. Daily reports allow you to clearly indicate how many specific actions a salesperson has taken to reach customers, making it harder to hide a lack of action if it is the cause of the lack of results.
If you want to learn more about CRM features, be sure to check out my article .
How to achieve sales goals with HubSpot?
Among the many reporting features in HubSpot, sales managers and directors will certainly appreciate those that help them continuously monitor the achievement of goals and the work of the sales team.
Transparent comparison of results, continuous monitoring of goal achievement and detailed verification of daily activities – these are three tasks supported by HubSpot. Using these functions allows for better management of the sales team and achieving higher results, which is crucial for every sales director striving for the success of their company.
If you want to find out what other tasks a well-chosen CRM system can help you accomplish, follow the Grow Poland blog, where I regularly present the capabilities of HubSpot, or simply contact me!
